For owner-founders
Your business. Your terms. Your timing.
- Full exit to AIGoGo or one of our buyers
- Become exit-ready over 12 months
- Accelerate first, decide later
- Fixed-price seller legals, no surprises
02 · MSP M&A
The MSP deal desk that actually knows MSPs.
Founders, accelerators and exit specialists who have sat on both sides of the table, a live network of 10+ active acquirers, and Strata, the intelligence we built ourselves.
Two paths
Owner-founder or acquirer? Start here.
For acquirers
Find, qualify, progress, integrate.
- Mandate built around your size, region and stack
- Qualified opportunities, not cold lists
- Deal progression through to completion
- Sequenced 100-day plan and retention risk register
Strata · self-built IP
Intelligence we built, not bought.
Strata is AIGoGo's own deal intelligence, powered by JoJo. It maps value, fit and risk across the MSP market before anyone is introduced, which is why our matches complete and other people's lists don't.
- Qualification scoring on every seller and buyer
- Fit mapped by size, region, stack and culture
- Risk register from day one, not at due diligence
- Ours, end to end: no third-party database
How it works
From first call to completion.
- 01
Confidential conversation
Fifteen minutes with an operator. No deck.
- 02
Strata
Value, fit and risk mapped before any introduction.
- 03
Match & progress
Right buyer, right structure, managed to completion.
- 04
After the deal
100-day plan, integration support, benefits tracked.
Seller legal support
Fixed price. No surprises.
An optional seller-side legal service with JMB Corporate Law at a fixed fee, so the cost of selling is known before you start, not discovered at completion.
- Fixed-price engagement, quoted up front
- Experienced MSP transaction lawyers
- Runs alongside the deal desk, not in a silo
- Separate from any buyer-side fees
Who it's for
Owner-founders selling for the first time
- You want certainty on cost
- You want one team across deal and legals
- You want someone who has sold an MSP before
Proof
Founders. Accelerators. Exit specialists.
The team has founded MSPs, accelerated them, and exited them. That experience shapes every conversation, every valuation and every structure we propose.
6operators who have built, bought and sold MSPs
10+active acquirers in the network
£50mrevenue ceiling for MSPs we work with
1self-built intelligence engine: Strata
First advisers I've met who'd actually sold an MSP. It changed every conversation.
For MSP owner-founders
Have the conversation before you need to.
Fifteen confidential minutes with someone who has sat in your chair.
No deck. No obligation.
READY?
Buying or selling, start with a conversation.
Tell us which side of the table you're on and the right operator will reply this week.
Talk to usEmails go straight to the founding team. We reply the same working day.